Comments on: Coca Cola Shamelessly Rips Off Evan Hecox In New Billboard

By: James

James — Sun, 14 Feb 2010 21:11:36 +0000

As Mr. Hecox’s style owes a HUGE debt to the late, legendary British urban designer and illustrator Gordon Cullen (who by the way influenced a generation of architects, urban designers and illustrators)I can’t agree that the “style” can be considered “completely original” as one comment suggests; certainly not proprietary. Cullen was a hugely influential editor and contributor to The Architectural Review in the 1960’s; his seminal work was the book “Townscape” (still in print now as “The Concise Townscape”), which is still required reading in architecture and urban design schools. When I first saw Hecox’s work I assumed they were Cullen pieces I was not familiar with; with the exception of Hecox’s brightly colored inks the styles are indistinguishable. Mind you I’m not complaining; I love the work of Cullen and Hecox, and like many other designers who draw I owe a great debt to Cullen as well.

By: saudade

saudade — Mon, 02 Nov 2009 13:46:24 +0000

evan’s art is not new or original. this style of illustrations have been in the art world for more than ten decades in cuban poster making and throughout asian. now, i am not knocking evan’s work but, if he borrowed it then others will as well. it is the way of the arts.

By: boxpen

boxpen — Sat, 01 Nov 2008 03:30:53 +0000

hmm there is being influence and then copying this is very amateur from the agency and coke cola both if they want to continue progressing then being original is a good start the way i see it is if the contract those not happen with a artist you wish to use then go to plan b and rethink your campaign by
going completely different, in this campaign the illustration is like hecox work i mean look @ the color way the red which i think is one of is trademark and more…. i never email to these comments i have to say this is awful..

By: Debbie B

Debbie B — Sat, 30 Aug 2008 23:51:01 +0000

My best friend thinks this guy is her son. Does anyone know who the guy is that modeled for this Coke Zero ad? Please help me. Thanks.

By: STEAL SOME COCA COLA | Vapors Magazine

STEAL SOME COCA COLA | Vapors Magazine — Tue, 22 Jul 2008 22:23:22 +0000

[...] I already knew the story, but the photos are “borrowed” from Kitsune Noir. [...]

By: Zeldz

Zeldz — Tue, 03 Jun 2008 14:11:10 +0000

There is also the fact that perhaps the artist did not want to be associated with a company like coke. By using a style that has such obvious similarities to the artists, the ad agency is also affecting the ‘brand’ of Evan Hecox. Fortunately, the coke billboard will be forgotten with the gust of a fresh ad campaign, where as I’d like to think the artist’s work will stand the test of time.

By: Bobby

Bobby — Fri, 02 May 2008 00:01:16 +0000

Except he didn’t do it, that was established from the very beginning.

By: nich

nich — Thu, 01 May 2008 21:30:03 +0000

isn’t evan part of the blkmrkt collective that didn’t some identity stuff for mountain dew? blkmrkt could have been contracted by coke and evan ended up being the one working the project.

By: Johnny Smith

Johnny Smith — Thu, 01 May 2008 05:11:29 +0000

I’m not sure how my son’s picture was used in this campaign. We drove by one of the billboards in LA and were stunned. Anyone know who the ad agency is? Let me know how and where I can post his pic and you will see it is him!

By: drew

drew — Tue, 29 Apr 2008 03:24:21 +0000

it’s like looking at a chocolate skateboards deck design (which evan does the illustrations for).
Coke have a responsibility to make sure their stuffs original regardless of whether an ad agency or whoever designs their stuff. They’re blatantly plagirising, but i guess they can continue to get away with it because of the ‘artistic license’