Saison Beer
December 5, 2008 // Design + Food & Drinks

Simplicity done well is not always easy, but Zoran Konjarski of Melbourne, Australia nailed it on the head when he created these rebranded Saison beer bottles. Designed to look like pharmaceutical, the simple brown bottles mixed with the white neue helvetica bold make for quite a striking combo. If I was at a bar, these would definitely grab my attention.

Found through Lovely Package

Bobby

  1. helvetica is so played out

    Comment by tydth — December 6, 2008 #

  2. So is hating on it, haha…

    Comment by Bobby — December 6, 2008 #

  3. mmm,recyclable materials unnecessarily wrapped in disposable packaging

    Comment by audiophile — December 6, 2008 #

  4. meh i like them. i think it’s clever considering how gaudy most beer labels are. sometimes simple really is best.

    and i still love helvetica. it’s got charm. now arial… that’s getting a little overdone IMO.

    Comment by miss lissie — December 6, 2008 #

  5. American Apparel beer?

    Comment by Eli — December 8, 2008 #

  6. Very cool.

    Also a big fan of another Melbourne brand with great pharmaceutical-inspired packaging:

    http://www.aesop.net.au/

    Comment by Gym Class Magazine — December 8, 2008 #