New Commercial for Flora by Gucci by Chris Cunningham
April 15, 2009 // Commercial

Holy crap, today is such a good day for posts! Check out this amazingly beautiful commercial for Flora by Gucci by the amazing Chris Cunningham. The commercial is a lot lighter in tone than most of Chris’ work, but it’s still just as exciting and brilliantly creative. The commercial was shot over four days in Latvia last year, and used over 20,000 fake flowers.

I just can’t get enough of this video, like my mouth was open the whole time. I really wish he’d make a full length feature. It would probably cost $100 million to make and you may vomit or seizure while you watched it, but shit it would be great.

Click here to read more about the project over on Dazed Digital.

Bobby

  1. The wind is this really reminds me of the video game “Flower”, by That Game Company.

    http://thatgamecompany.com/games/flower/

    Comment by Jordy — April 15, 2009 #

  2. goosebumps.

    Comment by kim — April 15, 2009 #

  3. is that natalie portman’s voice?

    i love chris cunningham!

    Comment by ohio — April 15, 2009 #

  4. oh my god, that’s amazing

    Comment by Lightning Heart — April 15, 2009 #

  5. i thought that was extremely lame, and natalie portman was trying way too hard to sound badass

    Comment by ... — April 15, 2009 #

  6. @… – What exactly was lame about it? That wasn’t exactly constructive. I’d also love to hear how you would do a better job.

    Comment by Bobby — April 15, 2009 #

  7. superb. seductive, feminine and fresh. this is great ad!

    Comment by M. — April 16, 2009 #

  8. i don’t get what’s so amazing about this clip..

    Comment by hendrik — April 16, 2009 #

  9. “It would probably cost $100 million to make and you may vomit or seizure while you watched it, but shit it would be great.”

    Hilarious, I totally agree.

    Comment by Paul — April 16, 2009 #

  10. here’s the extended version running a minute ;)

    http://www.youtube.com/watch?v=ykXkmVURI-w

    Comment by thomas — April 17, 2009 #

  11. It’s gorgeous. That ripple of flowers is very mesmerizing.

    Comment by royal creme — April 20, 2009 #

  12. @LH Joel J. over at BB Gadgets has coined a phrase for your ilk: drive-by douchesniping. Look it up, stamp it out.

    http://gadgets.boingboing.net/2009/04/20/this-is-the-type-of.html

    Comment by Zeek — April 20, 2009 #

  13. [...] via Kitsune Noir [...]

    Pingback by CHRIS CUNNINGHAM – GUCCI FLORA AD — April 21, 2009 #

  14. [...] post by Bobby at Kitsune Noir got me thinking about some of the more commercial work done by director [...]

    Pingback by GEDDEM.com - Technology, Arts, Culture. » Chris Cunningham — April 25, 2009 #

  15. He’s slated to make the “RanXerox” feature

    Comment by MJ — April 29, 2009 #