Molson Canadian Beer Redesign
February 10, 2010 // Design + Food & Drinks



There have been some interesting redesigns over the last week so I thought I’d talk about a couple more. Last year on Boxing Day beer brand Molson Canadian rolled out a redesigned label, ditching that moist leaf (ew) and slanted type for something more traditional, and well, awesome looking. The new design looks crisp and ageless, like the logo has been that way forever.

The redesign was done by Spring Design Partners and I think they’ve launched this brand in the right direction. It definitely falls in line with the heritage style of branding that’s quite popular right now in all fields, but this feels so much better than the previous version. I still can’t get over that slightly italicized font on the old label. One detail that I think is pretty rad is that each letter alternates between red and blue… how many other brands can you think of that still do that?

Sadly though, their website uses Flash and still has the old branding. Boo.

Found through Brand New

Bobby

  1. Its a nice design, though I’m sure the beer is still awful.

    As a Canadian, this has really pissed me off though. For a Country that supposedly loves its heritage and is tired of U.S. bullying, this is so embarrassing.

    Comment by Alphonse — February 10, 2010 #

  2. The design is great but the biggest problem is that if this redesign has been put in place why would their website still have their old crappy logos? Especially since the old leaf is not only soggy it looks like its a bubble leaf, just sort of weird.

    Also, like you said, I hope companies realize these huge flash websites are beyond overboard. Maybe Apple not doing flash will be a wake up call, even though I think flash does have some relevancy when it comes to videos on vimeo and hulu.

    Comment by jleff — February 10, 2010 #

  3. “As a Canadian, this has really pissed me off though. For a Country that supposedly loves its heritage and is tired of U.S. bullying, this is so embarrassing.”
    Can you explain this?

    In my opinion, what they put in the bottle is in more need of reinvention than the label. However, I do like the new design better.

    Comment by JFK — February 10, 2010 #