+KN | Kitsune Noir

Design a Pepsi Can
Posted: June 13, 2007

I personally think this is one of the worst promotions ever.
Pepsi has been running the ‘You Design a Can For Us!’ campaign for a while now, and the finalists have been chosen, as seen in the pictures above. This feels like the 2012 Olympic logo debacle all over again, with the cans reflecting the taste of the average American, albeit not quite as influential as the Olympic logo. None of the designs are particularly creative, although I find the 2nd and 4th one particularly offensive. These were the best designs out of 100,000?! Sad, sad times.

Bobby

3 Comments »

RSS feed for comments on this post. TrackBack URI

1. Ohhhh… dude. I saw an ad for that campaign a couple weeks ago and felt sad for our world. :( I don’t think the fourth one is all THAT bad, but what IS the second one?! Are you kidding me?!

   Comment by JKim — June 13, 2007 #

2. 4th can = Janky ass clip art. Done-zo.

   Comment by kitsunenoir — June 13, 2007 #

3. let’s see yours, black fox.

   Comment by eric — June 13, 2007 #

Leave a comment

Name (required)

Mail (will not be published) (required)

Website

XHTML: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Right Now:
Dreaming my day away...

A Continuous Lean // boicozine // Changethethought // Chris Glass // Computerlove // The Constant Siege // Cool Hunting // Core77 // Coudal Partners // Daring Fireball // Design*Sponge // Dezeen // The Dieline // Fecal Face // FFFFOUND! // Fubiz // Gizmodo // Gorilla vs. Bear // Grain Edit // Hedi Slimane // High Snobiety // The Huffington Post // Hype Beast // ISO50 // It's Nice That // JJJJound // Josh Spear // Joystiq // Kempt // Kottke // LAist // MoCo Loco // Monster-Munch // Nalden // NOTCOT // Paul Pope // QBN // Refinery 29 // The Sartorialist // Search & Destroy // shape + colour // The Style Press // swissmiss // today and tomorrow // unfolded/now // Viewers Like You // Wired // Wooster Collective // Yanko Design // Yewknee