Pepsi has decided to try and woo the health conscious people of the world with it’s newest Pepsi incarnation, Pepsi Raw. The fizzy caramel cola we all know is losing the artificial ingredients and are instead being replaced by apple extract, coffee leaf, cane sugar, and sparkling water. This change will also drop the drink anywhere from 10-30 calories, I’ve seen different figures floating around. As of now Pepsi Raw will only be served in certain bars and clubs in London, Manchester, Glasgow, Brighton, Birmingham, Leeds and Liverpool.

I know a whollleee lot of you folks reading this blog live in England, so what are the chances of one of you snagging a bottle and sending it to me? I don’t really drink soda all that much anymore, but I’m really interested in trying it. I mean, look at how sexy the shape of that bottle is! Those upward shaped rings that curve around it are totally sensual. And the minimalism of the font on the glass bottle with the brown liquid inside, it’s a dream!

You can read more about the logo designers Ziggurat over on Design Week.

I’ve also posted two Pepsi Raw advertisements under the cut, which are quite revealing…

Bobby

25 Comments »

1. if i spot a bottle i’ll get one and then contact you, but really, what’re the odds of it getting to you unshaken and non-explosive upon opening?

   Comment by Jaycee — February 13, 2008 #

2. Great! Another soda ( just like Coke Blak ) I can’t drink. I have Type 1 diabetes.

   Comment by Khürt Williams — February 14, 2008 #

3. I want some right now. They should try this in North America. It might work. But mostly I just an falling for this campaign so hard.

   Comment by easylowdown — February 14, 2008 #

4. Jaycee: YES! As long as it’s not broken, it’s still drinkable!

   Khürt: Yeah, I don’t think you’re gonna’ win the soda battle anytime soon, haha… And didn’t a lot of people hate the taste of Coke Blak? I don’t think it was very popular in America, at least.

   Easylowdown: I think it’ll be here soon enough.

   Comment by Bobby S. — February 14, 2008 #

5. This bottle looks like a penis.

   Comment by Kyle — February 14, 2008 #

6. You must have a funny lookin’ dick…

   Comment by Bobby S. — February 14, 2008 #

7. Reminds me of this:

   POM

   Not that I’d be surprised if it was intentional…

   Comment by jenimattson — February 15, 2008 #

8. No embedded images? If it had shown up you would have seen an image of the drink POM which has a font and bottle shape with a similar feel.

   Comment by jenimattson — February 15, 2008 #

9. It could be a stretched be a stretched out POM bottle maybe, but that’s stretching it (har har har).

   And nope, no embedded images, I don’t want a ton of giant, janky looking images in my comments. But

   Comment by Bobby S. — February 15, 2008 #

10. Yay. Advertising a natural something-or-other with nudity. That SO new and clever. *rolls eyes* The soda looks delish, though.

    Comment by Rachel — February 18, 2008 #

11. Even though I’m not a big soda drinker (one or two cans a week, tops), I love the idea that it’s made from cane sugar rather than HFCS. Kosher-for-Passover Pepsi is a popular item even with non-Jews. Most religious interpretations of that holiday state that corn (in all of its forms) should not be consumed during those eight days, so Pepsi-Cola makes an alternative beverage with cane sugar specifically sold to that market.

    Comment by Zac — February 18, 2008 #

12. Ok, hello? Forget the POM bottle… Did anyone notice that IT HAS ALMOST THE EXACT SAME SHAPE AS A COCA-COLA BOTTLE?!
    WTF?

    Comment by Nick — February 18, 2008 #

13. I can’t believe I missed that. The shape of the bottle so overwhelms the pepsi logo itself that I just assumed it was a coke product! I was thinking they were clever for revising their standard bottle design to have a new feel. Oops!

    Comment by jenimattson — February 19, 2008 #

14. VERY Coke bottle-esque, but a much sexier version:

    http://www.raymondloewy.org/images/gallery/full/coke_bottle.jpg

    But I think it’s pretty smart of Pepsi to be evoking an image like that, and that’s it’s sort of Coke’s loss that they didn’t think to do it before Pepsi did.

    Comment by Bobby S. — February 19, 2008 #

15. But is it Organic/Sustainably produced? otherwise its still just another sugary industrial soft drink, which frankly doesnt impress me.

    Comment by .matt — February 19, 2008 #

16. I don’t think that’s what they’re trying to sell it as though. It’s that the ingredients in it are more natural and healthy, not if it’s carbon emissions are offput.

    I think it’s a good change, that will hopefully bring about more good changes, and people shouldn’t try to stir up negative aspects. Nothing is perfect.

    Comment by Bobby S. — February 19, 2008 #

17. I agree with Bobby S.

    Comment by Knol — February 20, 2008 #

18. That Font is so sexy and the shape.
    they did a good job with this one.

    Comment by jarhood — February 25, 2008 #

19. would u have 2 please? daytona beach

    Comment by keith — February 27, 2008 #

20. nice photos

    Comment by nick — March 4, 2008 #

21. It’s still a soda (not GOOD for you), and to retard spoilage, I’d put money on their pasteurizing the product in which case, IT AIN’T RAW, BABY. That is simply a figure of speach, smoke and mirrors. God bless the almighty dollar. )<:

    Comment by Pat F — March 11, 2008 #

22. Dude you need to settle down, it’s just a beverage. And no one’s saying that it’s some hippy wheat grass BS, it’s just named Raw.

    Comment by Bobby S. — March 11, 2008 #

23. Lets get some of this product FOR SALE on eBay.

    Comment by Ned — April 16, 2008 #

24. To the people saying the bottle looks like a coke bottle….
    What shape bottle would you have them put it in? A square one? Spherical maybe?
    Think of the practicality of making a glass bottle and filling it with a small amount of fizzy junk, it’s pretty much going to be that shape, or there abouts, with a dippy bit in the middle especially important for helping you hold onto it.

    I can’t wait to try this stuff, for me pepsi has always been superior to coke, and i was wondering why drinks companies haven’t put more effort into the “organic” and “Natural” market.

    I’m annoyed that it’s only going to be available in some bars and nightclubs, i bet I’ll never find one with some.

    Comment by Toria — May 6, 2008 #

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