Oh. My. God. These are probably the most amazing commercials I’ve seen in a long while. These creepy kewpie doll chile pepper things are the mascots of a pasta sauce created by a Japanese brand called Tarako. ‘Tarako’ is actually a cod roe, or fish eggs, which is also what the kewpies are supposed to be dressed as. I know, this makes no sense, but basically the Tarako babies come and invade our planet, then make our pasta taste delicious, it’s just that simple.

The art direction in these is absolutely fantastic as well, the little girl’s haircuts are inspired by the 50’s and the colors and tone of the kitchens they take place in is awesome. The girl in the first commercial actually reminds me of my friend Wendy’s daughter, although her daughter doesn’t have that crazy haircut.

So take like 5 or 10 minutes and watch all these insane commercials, there are even more under the cut, so be sure to check those out as well! Big thanks to my friend Patrick for posting these!

Bobby

13 Comments »

1. Oh man, that creeped me out.

   Comment by Piers — April 15, 2008 #

2. hahaha! i’m sure some little Japanese girls have nightmares after watching those ads.
   Plus the song gets sticked in your head. :)

   Comment by Angele — April 16, 2008 #

3. […] commercials imitate cheap horror movies. (The jingle’s catchy though…) (Via […]

   Pingback by C-MONSTER.net. » Blog Archive » The Digest. 04.16.08. — April 16, 2008 #

4. Awesome!

   Comment by richiee — April 16, 2008 #

5. and the girl in the second one definitely looks like a baby christa with pigtails!

   Comment by Jeff — April 16, 2008 #

6. Oooh i’m stealing this! totally awesome stuff.

   Comment by Camilla — April 16, 2008 #

7. That’s not a tomato-based spaghetti sauce. It’s cod roe-based sauce, hence the name, color, and the bottle shape. Tarako spaghetti is a pretty common dish made at home. There’s also a spicy, pickled version of cod roe called mentaiko that’s also used to make tarako spaghetti with a kick.

   Comment by Patrick — April 16, 2008 #

8. I knew you’d know, haha…

   Comment by Bobby — April 16, 2008 #

9. Oh these are so awesome! and have no relevance at all to pasta sauce.

   Comment by Juliet — April 17, 2008 #

10. The children in the firth and fourth videos display perfectly the appropriate response to meeting the Tarako aliens.

    Comment by Mark — April 17, 2008 #

11. Check out the night vision version - http://www.youtube.com/watch?v=ubQrpAmG-Dw

    Terrifying..!

    Comment by Iain — April 17, 2008 #

12. The brand name is Kewpie, not Tarako. Kewpie also makes mayonnaise, among other things.

    Comment by Metafilter — April 17, 2008 #

13. i want to live in tokyo now!

    Comment by yespapa — April 19, 2008 #

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