The folks over at Nike Labs have teamed up with W+K Tokyo and a52 to create this amazingly simple, but beautiful, commercial that I just can’t stop watching. The idea is simple, a spider crafts a web together that looks like a three dimensional shoe, but there’s just something about it that’s so crisp and fresh. There’s the way the camera shakes, although the footage was sped up and the quality of the light, like it’s a perfect spring day. Even the design of the spider is extremely beautiful, like it would mimic the colors of the shoe itself.

Just watch it and you’ll see what I mean.

Found through space invaders

Bobby

3 Comments »

1. Thanks, i liked it so much i stole it for my blog ;)
   Btw, i’m reading yours for quite a while now but i never left a comment, so that’s my first time (aw). You’re a great writer/designer and have awesome musical tastes, congratulations. Just need some more fashion articles.

   Comment by r0udy — July 15, 2008 #

2. […] “The idea is simple, a spider crafts a web together that looks like a three dimensional shoe.” Clever, beautiful, and great branding. Trust Nike. Check it out over on Kitsune Noir. […]

   Pingback by Nike Ads « We Mine Deeper — July 15, 2008 #

3. […] Nike Lab ‘Spider’ Advertisment [Kitsune Noir] The folks over at Nike Labs have teamed up with W+K Tokyo and a52 to create this amazingly simple, but beautiful, commercial. (tags: video nike commercial) Posted by ferrar Filed in Uncategorized […]

   Pingback by links for 2008-10-30 « Ferrar — October 30, 2008 #

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