Thornton’s ‘Stuck’ Commercial by Harmony Korine
November 7, 2008 | Categories: Commercial

I saw this commercial for British chocolatier Thorntons on today’s Very Short List and I had to post it for several reasons. The first is that Harmony Korine, the director of wonderful movies like Gummo and Julian Donkey Boy, as well as someone who I have a soft spot for, directed this spot. Second, it’s a really simple, but creative little idea that embodies the idea of ‘Stuck’ so well.

Watching this I can’t help but smile, especially how well the little boy moves at the very end of the commercial. An extremely cute idea.

Bobby

Nike Lab ‘Spider’ Advertisment
July 14, 2008 | Categories: • Shoes / Clothing / Commercial / Design

The folks over at Nike Labs have teamed up with W+K Tokyo and a52 to create this amazingly simple, but beautiful, commercial that I just can’t stop watching. The idea is simple, a spider crafts a web together that looks like a three dimensional shoe, but there’s just something about it that’s so crisp and fresh. There’s the way the camera shakes, although the footage was sped up and the quality of the light, like it’s a perfect spring day. Even the design of the spider is extremely beautiful, like it would mimic the colors of the shoe itself.

Just watch it and you’ll see what I mean.

Found through space invaders

Bobby

Tarako’s Kewpie Pasta Sauce
April 15, 2008 | Categories: Commercial / Design / Food & Drinks

Oh. My. God. These are probably the most amazing commercials I’ve seen in a long while. These creepy kewpie doll chile pepper things are the mascots of a pasta sauce created by a Japanese brand called Tarako. ‘Tarako’ is actually a cod roe, or fish eggs, which is also what the kewpies are supposed to be dressed as. I know, this makes no sense, but basically the Tarako babies come and invade our planet, then make our pasta taste delicious, it’s just that simple.

The art direction in these is absolutely fantastic as well, the little girl’s haircuts are inspired by the 50’s and the colors and tone of the kitchens they take place in is awesome. The girl in the first commercial actually reminds me of my friend Wendy’s daughter, although her daughter doesn’t have that crazy haircut.

So take like 5 or 10 minutes and watch all these insane commercials, there are even more under the cut, so be sure to check those out as well! Big thanks to my friend Patrick for posting these!

Keep reading Tarako’s Kewpie Pasta Sauce…

Sony’s Foam City
April 14, 2008 | Categories: Commercial

This morning is looking to be video filled, so here’s the newest advertisement by Sony. As most of you remember they’ve thrown bouncy balls down the hills of San Francisco, done stop-motion rabbits, blasted tons of paint off of a building and now they’ve filled the streets of Miami with foam. I personally don’t think this ad is as striking as the other one’s, but it’s certainly a fun idea. While watching it I couldn’t help but think of how fun it would have been to hang out all day in all of that foam, especially if I was 10 years old again. I think it’s fun that Sony continues to do these large scale ads as well, hopefully they continue doing them and push the bar a little higher every time.

Bobby

Be Kind Rewind’s ‘Sweded’ Trailer
March 2, 2008 | Categories: Advertising / Commercial

I know, I know, this is really old and everyone has seen this before. This is the ‘Sweded’ trailer for Be Kind Rewind, where Michel Gondry makes his own version of the commercial for his film. The only reason I’m posting it is because of the part where he sings the Ghostbuster’s theme. Can we talk about how effing brilliant that is?! I’ve literally had his little voice playing over in my head all day long. I’m guessing that it could possibly be more funny then the movie itself, though I haven’t seen it yet so I dunno. I just want to make a loop of him singing this over and over, is that too much to ask?

Bobby

Citroën C-Cactus Concept
February 7, 2008 | Categories: Commercial / Design / Transportation

I don’t think there could be anymore C’s in the title of this post, haha…
Anyhow, the images above are one of Citroën’s new concept vehicles (yes, I’m teasing with another concept car) dubbed the C-Cactus. Physically it reminds me of cross between a Mini and Volkswagen’s Touareg, but sent from the future.

My absolute favorite part is the huge windows. When I was a little kid I used to draw cars that were basically bubbles so you could see in all directions. This is basically what my 8 year old self would have wanted. I also really like the details in the head and tail lights, and the metallic doors are pretty rad as well. The car is also designed as a hybrid, with a diesel and an electric engine to help with gas mileage. When you’re in the city, you can switch the car into ZEV mode (Zero Emission Vehicle) which relies purely on the electric motor, I’m guessing getting recharged during the times you brake.

Definitely pop over to the C-Cactus’s site and have a peak at more photos and a video showing off the car.

Found through Below The Clouds

Bobby

Problem Playground Commercial by Honda
February 7, 2008 | Categories: Commercial / Transportation

Wieden + Kennedy have made yet another awesome Honda commercial, this time with a brainy edge to it. In the ad you follow a big group of people, a lot of them wearing lab coats, all of them looking rather smart, as they figure out puzzles, both big and small. The creativity of this commercial is pretty astounding, especially the giant Rubic’s Cube murals, and the car at the end. The sound editing is also really great, and you feel like you’re caught up in the fun as you watch.

Found through swissmiss

Bobby