Audi’s “Unbox The Box” Commercial
November 3, 2009 // Commercial

While watching the Papercraft DVD (as mentioned in the previous post) I came across this really amazing commercial by the folks over at 1st Ave Machine and Passion Pictures. It’s a simple concept executed exceptionally well. A little felt-marker-doodle man pops out of a plain white cardboard box and starts folding it together, slowly turning it into an Audi Q5. All the little details are done perfectly and the song playing in the background makes the whole thing feel so charming.

Bobby

Snoopy and Kaela Kimura for Hot Pepper
August 26, 2009 // Commercial

I constantly get catchy beats in my head, so I had to share this gem of an ad. It’s for the free discount/coupon paper Hot Pepper, featuring Snoopy and Japanese pop star Kaela Kimura singing the best song I may have ever heard. I just can’t stop listening to this! And she’s so cute too, dancing around in her little tights and oversized shirt. I dare you to not play this over and over.

Found through Jean Snow

Bobby

Doing Things Differently Leads To Something Exceptional
August 5, 2009 // Art + Commercial + Video

Absolut Vodka has teamed up with director Rupert Sanders to create a series of advertisements that absolutely (ugh) make me smile. The ad features a number of different locales, the forest, city, snow and so on, and in each place there’s a different word, which eventually creates the phrase, “Doing Things Differently Leads To Something Exceptional.” The overall effect is pretty stunning, I mean the creative direction behind it is really top notch.

I think my favorite scene is with the bottles in the forest. They were somehow able to raise and lower the height of the bottles, so when you see it at first they look about waist high. But then later you can see them from below, spelling the word ‘Things.’ Over 2,000 bottles were used to create the effect.

I’ve put behind the scene videos for each of the words under the cut, so don’t forget to take a peek at those as well. It’s really rad being able to see how they created each of these shots.

Continue reading Doing Things Differently Leads To Something Exceptional…

The Runner
July 2, 2009 // Commercial + Technology

Today is feeling a bit scif-fi (god I’ve been playing too much We <3 Katamari) so I thought I’d start the day out with a video inspired by Nike which was created by Big Lazy Robot Studios. The video features a robotic man, dressed in only a hoodie, doing parkour on the roofs of a city. The robots animations are quite fluid, and the design of the robot itself, even though you see mostly just his legs and hands looks quite beautiful.

The piece overall kind of reminds of the pieces that Neil Blomkamp created for Adidas and Nike (see Yellow and Crab) but they definitely created something new and fun. Under the cut I’ve posted a Making Of… video as well for a little behind the scenes action.

Continue reading The Runner…

New Commercial for Flora by Gucci by Chris Cunningham
April 15, 2009 // Commercial

Holy crap, today is such a good day for posts! Check out this amazingly beautiful commercial for Flora by Gucci by the amazing Chris Cunningham. The commercial is a lot lighter in tone than most of Chris’ work, but it’s still just as exciting and brilliantly creative. The commercial was shot over four days in Latvia last year, and used over 20,000 fake flowers.

I just can’t get enough of this video, like my mouth was open the whole time. I really wish he’d make a full length feature. It would probably cost $100 million to make and you may vomit or seizure while you watched it, but shit it would be great.

Click here to read more about the project over on Dazed Digital.

Bobby