‘Never Let You Go’ (SGIN)
Posted by Danica van de Velde • May 13, 2010 • Music Video

Jorge Elbrecht of Violens and Caroline Polachek of Chairlift have devised a rather ingenious concept whereby they compose “an original song written specifically to synch into someone else’s video on mute.” The result is a “sgin”, an anagram for “sing.” As part of the process, they searched YouTube for one of the highest-ranking videos and came across Justin Bieber’s “Never Let You Go.”

Somewhere between my second and twentieth listen, I proclaimed Elbrecht and Polachek’s “sgin” the best thing since sliced bread. As much as I am blown away by the manner in which they have carefully synched their thematically incongruous lyrics (“You stupid slut/Corrupted”) with Bieber’s lip movements, the song stands on its own as a musical gem.

If you are, understandably, a little turned off by watching a prepubescent boy with perfectly coiffed hair crooning to a young girl, Elbrecht and Polachek’s song is also available for download on the Violens myspace.

Danica

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  1. can’t stop watching…

    Comment by mort goldman — May 13, 2010 #

  2. Abso-frakking-loutely brilliant. This is the first time ive watched a Bieber video in its entirety – if this is how the music really was I would watch much more. Such a great idea…

    Comment by saer — May 13, 2010 #

  3. [...] Van de Velde of Kitsune Noir: Jorge Elbrecht of Violens and Caroline Polachek of Chairlift have devised a rather ingenious [...]

    Pingback by It's a Danapalooza! :: ‘Never Let You Go’ — May 14, 2010 #

  4. I love near the end how they start sticking in stupid sound effects like his sneakers squeaking on the floor and her making a little smoochy sound.

    Comment by Ryan — May 14, 2010 #

  5. I cannot wait to see this the opposite way, to hear the music without watching that weird boy

    Comment by José Luis — May 14, 2010 #

  6. mort goldman It is strangely hypnotic and addictive…
    saer It was my first time watching a full Bieber video too…I nearly died when I watched the original. Everything just seemed so wrong.
    Ryan I agree – the layers of audio are fantastic!
    José Luis Haha – yes, definitely download the track if you’re freaked out by watching Justin :)

    Comment by Danica van de Velde — May 14, 2010 #


Y'know, sometimes I really do feel exactly like this: http://bit.ly/99YuQK

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